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Music Business Band image: why you should build a brand for your music
July 17, 2021in Music Business 0 Comments 2 Likes

Band image: why you should build a brand for your music

It’s never been easier to release your own music without a record deal and to single-handedly carry out the marketing. At the same time, the never-ending...

Music Business Marketing in the Age of Digital Music
February 25, 2021in Music Business 0 Comments 2 Likes

Marketing in the Age of Digital Music

The growing importance of independent music has been highlighted repeatedly by the IFPI (International Federation of the Phonographic Industry) in recent...

Creativity and added value – why ideas don’t always have to be useful
Creativity and added value – why ideas don’t always have to be useful
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The mashup: music trend with negative consequences for authors?
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British Invasion: The Beatles marked the beginning of a triumphal march of British bands in the USA
British Invasion: The Beatles marked the beginning of a triumphal march of British bands in the USA
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Copy protection and file sharing in the music industry
Copy protection and file sharing in the music industry
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