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YouTube for bands and musicians
In the 21st century, bands and artists compose, develop and promote music predominantly in the online space. Instagram, SoundCloud, YouTube...
Band image: why you should build a brand for your music
It’s never been easier to release your own music without a record deal and to single-handedly carry out the marketing. At the same time, the never-ending...
Crowdfunding: a new way of financing music, videos and concerts
Whether producing new songs, shooting a video or financing a tour: those who make music - and want to make a living from it - are increasingly turning to...
Marketing in the Age of Digital Music
The growing importance of independent music has been highlighted repeatedly by the IFPI (International Federation of the Phonographic Industry) in recent...
Online concerts: a stop-gap for emergencies or a new way to enjoy music?
People around the world are still getting used to a new normal - one that scarcely any of us could have imagined a year ago. Social distancing, masks...
6 ways of securing (paid and unpaid) concerts
How do you handle concert requests from promoters? Can performing as a support band boost your career? What fees can a band reasonably request? Is it...
Earning a living with music and culture: not just a hobby!
“Better to do something secure,” my father said, as we sat at the dining table and I talked of my dreams of becoming a drummer. “Be a doctor, a teacher...
Mixtapes, downloads, playlists: how the way we listen to music is changing
Mobile internet, news feeds, trending topics and more: over recent years, I’ve become increasingly aware of the sheer volume of headlines, opinions...
Live music and ticket providers: concerts are a merciless business
There is little doubt that 2020 will go down in history as an annus horribilis for live music - with far-reaching consequences for bands, musicians, bookers...